EXPLORE LATER, DESTINATION BC
Account Direction, Producer
Destination British Columbia helps support and promote local and international tourism to BC. When COVID-19 hit in March 2020, we needed to pivot fast to tell travellers to stay put and stay safe.
Working in an entirely remote environment (using existing b-roll and remote VO recording), we developed a long-form spot to tell locals and travellers that for now, they must pause, stay in and dream of later.
In addition to the video below, we developed supporting social posts and industry resources to spread the word across BC.