EXPLORE LATER, DESTINATION BC

Account Direction, Producer

BACKGROUND

Destination British Columbia helps support and promote local and international tourism to BC. When COVID-19 hit in March 2020, we needed to pivot fast to tell travellers to stay put and stay safe.

THE SOLUTION

Working in an entirely remote environment (using existing b-roll and remote VO recording), we developed a long-form spot to tell locals and travellers that for now, they must pause, stay in and dream of later.

THE OUTCOME

In addition to the video below, we developed supporting social posts and industry resources to spread the word across BC.