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Alberta Health Services: Workplaces

Alberta Health Services is focused on upstream cancer prevention, meaning they find ways to get communities, workplaces, schools and more to make it easier to access healthier lifestyle choices. 

The Healthier Together Workplace site is one site I worked on within a larger suite of sites, campaigns and brand development over the course of 4 years. 

AGENCY: ZGM Modern Marketing Partners

ROLE: I was the lead account and project manager on this build. Additionally, I collaborated with other digital directors to conduct research (live user interviews, user testing throughout the process) to develop the UX and content strategy for the site.

Original Landing Page

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Example of Persona Development

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Example of Program Wires

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