Amazon Prime: Giftmania

Amazon Canada wanted to celebrate 10 years of Prime in Canada by delighting members with an unexpected, and very fun, campaign - Giftmania.

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Featuring Bret the 'Hitman' Hart as the Giftman, it leans into nostalgia - and encourages Prime Members to build out their Gift Lists ahead of the holiday shopping season for a chance to win.

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AGENCY: Akcelo

ROLE: I was the lead account person on this campaign, from initial conception to final production. I helped move the work through multiple Amazon team members, assisted with talent negotiations, and managed development for both video and online assets across organic and paid channels.