Amazon Prime: Giftmania
Amazon Canada wanted to celebrate 10 years of Prime in Canada by delighting members with an unexpected, and very fun, campaign - Giftmania.
Featuring Bret the 'Hitmen' Hart as the Giftman, it leans into nostalgia - and encourages Prime Members to build out their Gift Lists ahead of the holiday shopping season for a chance to win.
ROLE: I was the lead account person on this campaign, from initial conception to final production. I helped push the work, work with talent negotiations, and managed development for both video and online assets across organic and paid channels.