TikTok: Minor Safety
TikTok was releasing their new family pairing feature, which allows parents to set things like screen time, privacy and more for their teens. They came to Akcelo to develop a product-focused commercial to run across the US - that encourages families to have conversations about the settings that are right for them.
ROLE: I was the lead/only account person on this campaign, from the initial concept to final production. Working with a producer, we developed both video and static assets to support the campaign.