EXPERIENCE

The things I have done.

I've worked at a handful of agencies, with a variety of clients. Along the way I've volunteered with a few boards, and have a touch of speaking experience. Read more below, or check out my LinkedIn for even more details!

WORK EXPERIENCE

Freelance, Vancouver (December 2023 to present)
Akcelo, Vancouver (June 2022 to December 2023) Client Services Director
123w, Vancouver (December 2019 to June 2022) Group Account Director
Dentsu, Calgary (April 2019 to November 2019) Group Account Director
ZGM, Calgary (June 2017 to April 2019) Research & Insights Director
ZGM, Calgary (June 2010 to June 2017) Account & Content Director
Tag Advertising, Calgary (July 2006 to June 2010) Account Manager

CLIENT EXPERIENCE

I am well-versed in large, complex public or private sector businesses. Some of the clients I've worked on include: Destination British Columbia, Amazon Canada, TikTok, TELUS, Indigenous Tourism BC, General Motors, Alberta Health Services, Western Canada Lottery Corporation, Brookfield Homes, Jayman BUILT Homes, Market Mall, TELUS Spark, Kingsway Mall, Distress Centre Calgary, Nature Conservancy of Canada and Calgary Health Trust.

KEY ACCOMPLISHMENTS

At Akcelo, scaled the team from 9 to 25+ in 1.5 years; and nearly doubled annual revenue for the North American office
Implemented processes for new business development (RFP process and answer bank), onboarding and training, agency integration and workflow improvements, and developed various new service offerings (content, metrics, research, value-based billing) at several agencies
Held leadership roles at 3 different offices in Calgary and Vancouver (ZGM, Dentsu, Akcelo)

BOARD & VOLUNTEER EXPERIENCE

Thirsty Thursdays / Vancouver Ad Awards (2023 to current) - Planner
BCAMA (2021 to 2023) - Membership & Engagement
Digital Alberta (2014 to 2018) - Sponsorships, Events
Ad Rodeo (2010 to 2014) - Sponsorships, Events

SPEAKING EXPERIENCE

SocialWest (2016) - Email Marketing
MRU Shift (2014) - Social Media Planning