EXPERIENCE
The things I have done.
WORK EXPERIENCE
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Freelance, Vancouver (December 2023 to present)
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Akcelo, Vancouver (June 2022 to December 2023) Client Services Director
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123w, Vancouver (December 2019 to June 2022) Group Account Director
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Dentsu, Calgary (April 2019 to November 2019) Group Account Director
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ZGM, Calgary (June 2017 to April 2019) Research & Insights Director
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ZGM, Calgary (June 2010 to June 2017) Account & Content Director
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Tag Advertising, Calgary (July 2006 to June 2010) Account Manager
CLIENT EXPERIENCE
I am well-versed in large, complex public or private sector businesses. Some of the clients I've worked on include: Destination British Columbia, Amazon Canada, TikTok, P&G (Crest and Oral-B), Real Canadian Superstore, Indigenous Tourism BC, General Motors, Alberta Health Services, Western Canada Lottery Corporation, Brookfield Homes, Jayman BUILT Homes, Market Mall, TELUS Spark, Kingsway Mall, Distress Centre Calgary, Nature Conservancy of Canada and Calgary Health Trust.
KEY ACCOMPLISHMENTS
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At Akcelo, scaled the team from 9 to 25+ in 1.5 years; and nearly doubled annual revenue for the North American office
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Implemented processes for new business development (RFP process and answer bank), onboarding and training, agency integration and workflow improvements, and developed various new service offerings (content, metrics, research, value-based billing) at several agencies
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Held leadership roles at 3 different offices in Calgary and Vancouver (ZGM, Dentsu, Akcelo)
BOARD & VOLUNTEER EXPERIENCE
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Thirsty Thursdays / Vancouver Ad Awards (2023 to current) - Planner
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BCAMA (2021 to 2023) - Membership & Engagement
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Digital Alberta (2014 to 2018) - Sponsorships, Events
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Ad Rodeo (2010 to 2014) - Sponsorships, Events
SPEAKING EXPERIENCE
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SocialWest (2016) - Email Marketing
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MRU Shift (2014) - Social Media Planning