EXPERIENCE
The things I have done.
WORK EXPERIENCE
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Heleena Webber Consulting, Vancouver (December 2023 to present)
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Akcelo, Vancouver (June 2022 to December 2023) Client Services Director
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123w, Vancouver (December 2019 to June 2022) Group Account Director
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Dentsu, Calgary (April 2019 to November 2019) Group Account Director
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ZGM, Calgary (June 2017 to April 2019) Research & Insights Director
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ZGM, Calgary (June 2010 to June 2017) Account & Content Director
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Tag Advertising, Calgary (July 2006 to June 2010) Account Manager
CLIENT EXPERIENCE
I am well-versed in large, complex public or private sector businesses. Some of the clients I've worked on include: Destination British Columbia, Amazon Canada, TikTok, P&G (Crest and Oral-B), Real Canadian Superstore, Indigenous Tourism BC, General Motors, Alberta Health Services, Western Canada Lottery Corporation, Brookfield Homes, Jayman BUILT Homes, Market Mall, TELUS Spark, Kingsway Mall, Distress Centre Calgary, Nature Conservancy of Canada and Calgary Health Trust.
KEY ACCOMPLISHMENTS
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Held leadership roles at 3 different offices in Calgary and Vancouver (ZGM, Dentsu, Akcelo)
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Mentored and managed dozens of people throughout my career (up to 5-6 direct reports at a time; up to 15 indirect reports at a time)
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Grew one agency to 3X the team size and 2X the revenue in 1.5 years
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Implemented processes for new business development, onboarding and training, scoping improvements and processes, agency integration and workflow improvements
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Developed various new service offerings (content, metrics, research, value-based billing) at several agencies
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Recently co-founded a non-profit society to bring together Vancouver’s creative community via events and an awards show
BOARD & VOLUNTEER EXPERIENCE
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No Fun Creative Society (2023 to current) - Co-founder
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BCAMA (2021 to 2023) - Membership & Engagement
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Digital Alberta (2014 to 2018) - Sponsorships, Events
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Ad Rodeo (2010 to 2014) - Sponsorships, Events
SPEAKING EXPERIENCE
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SocialWest (2016) - Email Marketing
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MRU Shift (2014) - Social Media Planning