SKILLS

The things I can do.

 
I always like learning and doing new things, so I've had the chance to build up a diverse skill set. The real benefit of knowing all these things is that I know what clients really need, and how to integrate everything (and everyone) across a project, campaign or brand.

BRAND PLANNING & DEVELOPMENT

  • Conducting brand audits and research

  • Stakeholder engagement 

  • Conducting interviews and group facilitation

  • Brand positioning and framework development

  • Account direction

CAMPAIGN DEVELOPMENT & MANAGEMENT

  • Research, insights and audience identification

  • Brief development

  • Channel planning and communication framework development

  • Integration with partners (e.g. suppliers, other agencies)

  • Results reporting

  • Account direction and project management

  • Video and asset production 

DIGITAL STRATEGY

  • Digital audits (website, content, social)

  • Requirements gathering, scoping and project plan development

  • UX research and IA (can do basic wireframe development)

  • Persona development

  • Tool assessments and implementation

  • Content strategy development (including social, inbound)

  • Account direction and project management for web products

OPERATIONS & LEADERSHIP

  • Office management

  • Team hiring and mentorship

  • New business

  • Development of new service offerings

  • Internal initiatives such as process development, on-boarding, team-building/culture, etc.