EXPLORE LATER, DESTINATION BC
Account Direction, Producer
Destination British Columbia helps support and promote local and international tourism to BC. When COVID-19 hit in March 2020, we needed to pivot fast to tell travellers to stay put and stay safe.
Working in an entirely remote environment (using existing b-roll and remote VO recording), we developed a long-form spot to tell locals and travellers that for now, they must pause, stay in and dream of later.